Where are you getting the best return for your money?

 

If you made 50% return on every cent you spent, you’d spend more, wouldn’t you? Unfortunately we don’t live in an ideal world, so there’s a bit more to consider.

 

Some guy at Coca-Cola once said:
“Only 50% of our advertising works. We just don’t know which 50%”

 

Sometimes money will slip into the bottomless abbiss, never to be seen again…

…THIS IS NORMAL!!!

Ask anyone who’s ever bought Google Adwords…

…Most of their clicks are wasted. But it’s the ones that spend money with you that’s important. Sometimes you’ll have to go through 100 clicks to get 1 to spend money.

 

The question is…

…Are those 100 clicks costing you more than the money you make from the 1?

If your answer is yes, you need to look at another way of advertising.

If your answer is no, you can carry on advertising in the same way.

 

You see…

…when you spend R100,00 and you make R120,00 from it, you can now go and spend another R100,00. For each R100,00 you spend, you will make R20,00 profit. That’s a 20% ROI.

…And that’s a brilliant ROI!

 

What other investment could you make with a 20% return? Not much.

 

So how do you make sure you get at least a 20% ROI?

Simple…

…TEST!!!

 

Like I said before…

…You will lose money in the beginning, because you will test which marketing works for you. Whether it’s Pay-Per-Click, Banners, Article Submission, or any other form of advertising, you will invariably lose money through the testing phase…

 

…But once you know what works, whether it be the wording of your ads, or the color of your banner, etc., you will never lose money again. All you then have to do is monitor the performance of your campaign to make sure you don’t spend more than you make.

 

Most internet marketers don’t want to spend money, but they expect people to spend money with them.

 

If you’re serious about your business, you will invest in your business…

…Not just time, but money too.

 

The biggest mistake you can make is to put your ad on lots of free sites, and expect visitors to come to your website or contact you to spend money.

REMEMBER…

…Your competition is doing the same.

 

Find out where people are looking for what you have to offer, and spend the money to feature at the top of the list…

…or at least on the first page.

 

Serious buyers will contact you to spend money with you.

Just make sure your ad is appealing enough for people to want to contact you…

 

…And that’s our next topic…

…“How To Write Killer Ads”…