A friend recently asked me “Alvin, where do I find the best places on the internet to advertise my business?”.

Well….
… it’s simple, really, and complicated…
 
There are 2 scenarios…
1. You have your own website.
2. You don’t have your own website.
 
If you have your own website, you probably want people to come to your website, [...]

Where are you getting the best return for your money?
 
If you made 50% return on every cent you spent, you’d spend more, wouldn’t you? Unfortunately we don’t live in an ideal world, so there’s a bit more to consider.
 
Some guy at Coca-Cola once said:
“Only 50% of our advertising works. We just don’t know which 50%”
 
Sometimes [...]

The mistake most internet advertisers make, is that they try to sell their goods/services in their ads.
 
There’s a story about a school that hosted a career day, where various industry speakers came to present their industries to an auditorium filled with grade 11 and matric students.
 
Most of the speakers went on about how wonderful their respective [...]

It’s harder to sell someone something the first time than it is to get them to buy from you again.
 
Mostly because once they’ve bought from you, and they are happy with the product/service, they trust you enough to spend money with you again.
 
Before selling your product/service, make sure you have a backup or an addon [...]

So you have a website…
… BIG DEAL!
 
What does your website do for you?
Does it promote your products/services?…
… Does it sell your goods online?

What is the REAL purpose of your website?
 
The question is…
…”Does your website serve its purpose?”
 
Too many times I ask this question, and when I look at the client’s website, it half-heartedly attempts to [...]

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